"How 2 Build A Rapper" - Special Screening at VLA!

Special Screening at VLA!

November 6, 2007

"How 2 Build A Rapper"


Dear Friends of VLA,

I hope you can join me for a special (free) screening of
the latest
project of VLA clients Cetre Pegues and Lewis Powell. The
party (with
free food!) gets started at 5:30pm and the film will roll
promptly at
6:15. A question-and-answer session will be held with the
filmmakers
after the screening.

Seating extremely limited. VLA must confirm that you are
on our guest
list in order to attend.

Additional details and a link to the trailer are attached
and noted
below.

RSVP to me by reply e-mail to ensure your seat at this
exciting event.

Hope to see you there!

Sincerely,

Ben


"How 2 Build A Rapper"

This DocuDramedy follows a young artist as he's put
through the paces
by two producers looking to answer the question: Can You
Build a
Rapper?

The producers, Lew and Cetre, set out for an open mic night
in Watts,
Calif., and find JP, a raw, 24-year- old kid from St.
Augustine, Fla.,
with no skills of any use to a rapper--he plays the
acoustic guitar,
for goodness sake! In the DocuDramedy, JP shares his
personal stories
and he takes us home to Florida to meet his friends and
family. Back
in LA, the Producers begin JP's transformation--he records
a demo and
learns the essentials of hip-hop culture, including the
"right way" to
tip an exotic dancer, get a haircut at a predominantly
black
barbershop, how to fire a firearm like a "gangsta," and a
host of
other hilarious scenarios.

Industry professionals such as Manager Mark Byers,
Celebrity Stylist
Patrick Cooper, Platinum Recording Artist Big Boi of
Outkast, Super
Producers Jazze Pha, Chucky Thompson, Zukhan Bey, and Sr.
VP of
Publishing Valerie Patton all lend a hand to teach what
he'll need to
know to make it. We'll follow scrawny JP as he becomes a
hip-hop savvy
cat who can kick it on Crenshaw. See Lew work diligently in
the studio
with JP and see Cetre pound the pavement in search of the
elusive
record deal. Watch JP at another Open Mic Night after much
practice to
see if he improves. The film culminates in an actual A&R
meeting with
both Capitol Records' Darius Jones and Interscope Records'
Angelo
Sanders.

Maybe the Producers are the "real artists" and you really
can build a
rapper!

Benjamin J. Brandow
email: bbrandow@vlany.org
phone: 212.319.ARTS x16
web: http://www.vlany.org